Odyssey – Facebook Elements

There are two Facebook elements available for use in any Odyssey voyage, Facebook Ad Manager and Facebook Event Manager. The Facebook Ad Manager element will send the element visitors to Facebook Ad Manager where they can then be targeted for Ads from Facebook or Instagram as Custom Audiences. The Facebook Event Manager element will work with the Facebook Pixel on your sites with Olytics, to allow you to sync the element visitors who have visited your site to Facebook which can then be targeted for Ads.

After adding either of these elements to your voyage canvas and clicking the element, the voyage creator can then provide additional information in the element inspector on the right side of the canvas.

Facebook Ad Manager Element

This element will send the element visitors to Facebook Ad Managers as a Custom Audience.

Within the Element Inspector for this element, you will need to first log in to your Facebook Ads account.

Next, you will need to provide the Name for the audience. This will be how you will identify the Custom Audience in Facebook. You will also need to provide a description of the audience.

Finally, you will need to select that identifiers that will be sent to Facebook if available for your audience. By default, email address must be sent but all other fields are optional.

For more information on this element and the Facebook Ad Manager integration, see the article here.

Facebook Events Manager

The Facebook Events Manager element works with the Facebook Pixel and syncs known/unknown audiences to Facebook for targeted advertisement. You’ll need to name this pixel event (this is the name that will appear in Facebook), and include the Pixel Code.

Audience members in your voyage who reach this element will be sent to Facebook if they visit your Olytics site.

For more information on this element and the Facebook Events Manager integration, see the article here.

Connections and the Facebook Elements

Each element in a Voyage can be connected to and from a subset of other elements. The available connections for the Facebook elements are listed below.