Integrations – Overview & Capabilities

Owned by Bettina Lippisch, created
Last updated: May 30, 2024
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INTEGRATION OPTIONS FOR DATA ACTIVATION

APIs

Omeda offers a wide array of APIs for website support and multi-vendor integration. Through the valuable data sharing of this robust API set, the centralized database drives numerous client initiatives, including content gating, content/offer management and lead generation. For more information on our API suite, please see section I.

Other Integration Options for Data Activation

Omeda is a full-service ARM platform (Audience Relationship Management), providing media companies with a single, fully-managed, “database of record” for their audience needs. In addition to keeping our clients’ audience data cleaned and managed on an ongoing basis, we have built integrations with leaders such as Marketo, Lytics, BlueConic, Facebook, Instagram and others to provide a variety of additional data activation opportunities.

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