Email Clickbot Reporting is available for all Omeda Email clients in the Omeda Platform under “MENU >> MANAGE >> REPORTS AND ANALYTICS >> EMAIL REPORTS.
The following two Reports are available to track activity negated from either Stealth Links or Bot Tracking Algorithms.
Report Types
Clickbot Summary Report:
This Report provides a high-level overview for all Deployment types as selected from the Reporting Drop-down.
USE CASE: Identify Deployment Types and Lists with large bot activity to streamline further research and action.
Clickbot Summary – Report Columns
Report Header
Explanation
Track ID
ID of the Email Send
Split #
# of Splits in Deployment
Deployment Type
Deployment Type Name
Domain
Sending Domain
Sent Date
Date of Deployment
Deployment Name
Email Name
Final List Qty
Total List Size
Unique Opens
Unique Open Count
Gross Opens
Total Open Count
Unique Clicks
Unique Click Count
Gross Clicks
Total Open Count
All Click Activity
All Clicks
Total Clicks Negated
Clicks Negated due to Bot Activity
% of Clicks Negated
Total Clicks Negated / All Click Activity
Clickbot Detail:
This Report provides a detailed view of Clickbot activities by link and by overview for a deployment as selected from the Reporting Drop-down.
USE CASE: Identify specific domains, email addresses and get detailed insights about types and frequency of bot activity within a single deployment
Clickbot Detail – Report Columns
Report Header
Field Explanation
Track ID
ID of the Email Send
Link ID
ID of Link In Email Builder
Click Date
Date Click Occurred
Is Real
Indicates Real Click (Not Bot-generated)
Link Url
URL of Link Clicked
Email Address
Recipient Email
User Agent
String capturing OS/Browser/Version of Click Generating Entity
Source IP
IP address of Click-generating entity
Reason
Fake Click Trigger Internal ID
Fake Click Trigger Value
Friendly Description for Fake Click Trigger Reason
Legend: Reason Codes
Reason code
Reason Code Description
Which Clicks Are Negated?
1
Two clicks within 2000 milliseconds (2 seconds)
Offending Click
2
More than 10 clicks within 30 seconds
All Clicks
3
Percentage of fake clicks exceeds 50%
First Click where the Second Click met Reason Code 1
4
Number of unique source IP address exceeds 12
All Clicks
5
Total number of clicks received exceeds 200
All Clicks
6
Number of unique user agents exceeds 9
All Clicks
7
User agent of click is within pre-defined list
Offending Click
8
Source IP address of click is within Ignored IPs list {tracking.agent_ip_range_ignore_list}
Offending Click
9
Source IP address of click is within pre-defined list
Offending Click
10
Link was clicked 5 seconds after send
Offending Click
Analysis, Insights & Support
Please contact your Client Success Manager for activating these report types in your Reporting Suite, for assistance analyzing the reports, as well as for recommendations on how to mitigate and communicate the impact of Clickbots.