Olytics – Integration Description

Olytics is our web behavioral tracking service that provides valuable insight into the web behavior of both known and unknown visitors across your website and content. While there are numerous advantages to having this insight and tracking, the main ones are:

• Deeper behavioral and contextual engagement metrics that allow for more targeted marketing efforts and enhanced lead generation

• API–driven segments to drive better content and offer management

Examples of Olytics integration benefits include:

• Capture web page abandonment data

• Increase web site visits

• Generate recurring deployments for specialized content

• Identify lead gen opportunities

For an in-depth overview of Olytics and it’s functionality, please visit our Overview article.

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