Email Clicks

Summary

This service retrieves Omail data related to clicks on links in emails using various parameters.

Base Resource URI

Production: https://ows.omeda.com/webservices/rest/brand/{brandAbbreviation}/omail/click/search/*

Testing: https://ows.omedastaging.com/webservices/rest/brand/{brandAbbreviation}/omail/click/search/*

brandAbbreviationis the abbreviation for the brand

Technical Requirements

The HTTP header must contain the following elements: x-omeda-appid a unique id provided to you by Omeda to access your data. The request will fail without a valid id.content-typea content type supported by this resource. See Supported Content Types for more details. If omitted, the default content type is application/json.

Supported Content Types

If omitted, the default content type is application/json.JSONapplication/json

JSON is the preferred data exchange format, because it is lightweight and, in most cases, faster to process and utilizes less bandwidth. There are many available open-source JSON libraries available. See json.org for details.

Supported HTTP Methods

There is one HTTP method supported:POSTSee W3C’s POSTspecs for details.

Field Definition

The following table describes the hierarchical data elements.

Search Elements Submitted – Used for the POST request

Element Name	Required?	Data Type	Description

Element Name	Required?	Data Type	Description
DeploymentName	optional*	string	text match for deployment name. *required if TrackId is not present
TrackId	optional*	string	text match for deployment trackId. *required if DeploymentName is not present
StartDate	optional*	string	deployments have been clicked after this date. Format: ‘yyyy-MM-dd HH:mm’, Ex. 2012-01-03 09:30. *required if EndDate is present
EndDate	optional*	string	deployments have been clicked prior to this date. Format: ‘yyyy-MM-dd HH:mm’, Ex. 2012-02-03 21:30. *required if StartDate is present

Deployment Click Elements Returned

Element Name	Required ?	Data Type	Description

Element Name	Required ?	Data Type	Description
DeploymentName	required	string	User-specified deployment name
TrackId	required	string	Omail deployment tracking number.
SentDate	required	string	Date that the deployment was sent
Splits	required	string	JSON element containing one or more Split elements (see below)

Split Elements Returned

Element Name	Required ?	Data Type	Description

Element Name	Required ?	Data Type	Description
Split	required	string	Split number
SubjectLine	required	string	Email subject line for this split
Links	required	string	JSON element containing one or more Link elements (see below)

Link Elements Returned

Element Name	Required ?	Data Type	Description

Element Name	Required ?	Data Type	Description
TotalClicks	required	Integer	Sum of all of the NumberOfClicks returned in the Clicks array (see Click Elements Returned below)
LinkURL	required	string	The URL of the link that was clicked
Clicks	required	string	JSON element containing one or more Click elements (see Click Elements Returned below)
TotalUnrealClicks	required	Integer	Sum of all of the NumberOfUnrealClicks (bot clicks) returned in the unrealClicks array (see UnrealClick Elements Returned below)
UnrealClicks	required	string	JSON element containing one or more unrealClick (bot clicks) elements (see UnrealClick Elements Returned below)

Click Elements Returned

Element Name	Required ?	Data Type	Description

Element Name	Required ?	Data Type	Description
NumberOfClicks	required	Integer	Number of the times that this customer clicked the link
ClickDate	required	string	Date and time which the customer clicked the link
FirstName	required	string	first name
LastName	required	string	last name
CustomerId	required	string	Internal customer id (for use on certain databases)
EncryptedCustomerId	required	string	The Encrypted Customer Id for the customer
EmailAddress	required	string	Email address for which the click occurred
Keyword	optional	string	Keyword for the link which was clicked
Category	optional	string	Category for the link which was clicked
CategoryValue	optional	string	Category value for the link which was clicked

UnrealClick Elements Returned

Element Name	Required ?	Data Type	Description

Element Name	Required ?	Data Type	Description
UnrealClicks	required	string	JSON element containing one or more UnrealClick (bot) Responses (see UnrealClick Reasons Returned below)
FirstName	required	string	first name
LastName	required	string	last name
CustomerId	required	string	Internal customer id (for use on certain databases)
EncryptedCustomerId	required	string	The Encrypted Customer Id for the customer
EmailAddress	required	string	Email address for which the click occurred
Keyword	optional	string	Keyword for the link which was clicked
Category	optional	string	Category for the link which was clicked
CategoryValue	optional	string	Category value for the link which was clicked

UnrealClick Reasons Returned

Element Name	Required ?	Data Type	Description

Element Name	Required ?	Data Type	Description
NumberOfUnrealClicks	required	Integer	Number of the times that this customer (bot) clicked the link
ClickDate	required	string	Date and time which the customer (bot) clicked the link
Reason	required	string	Code for unreal click reason (see UnrealClick Reason Codes Legend below)

UnrealClick Reason Codes Legend

Reason code	Reason Code Description	Which Clicks Are Negated?

Reason code	Reason Code Description	Which Clicks Are Negated?
1	Two clicks within 2000 milliseconds (2 seconds)	Offending Click
2	More than 10 clicks within 30 seconds	All Clicks
3	Percentage of fake clicks exceeds 50%	First Click where the Second Click met Reason Code 1
4	Number of unique source IP address exceeds 12	All Clicks
5	Total number of clicks received exceeds 200	All Clicks
6	Number of unique user agents exceeds 9	All Clicks
7	User agent of click is within pre-defined list	Offending Click
8	Source IP address of click is within Ignored IPs list {tracking.agent_ip_range_ignore_list}	Offending Click
9	Source IP address of click is within pre-defined list	Offending Click
10	Link was clicked 5 seconds after send	Offending Click

Request Example #1

This example would search the Omail system for clicks for the deployment with TrackId ‘OMP171010002S’ which occurred between 2017-10-26 00:25 and 2017-10-28 23:59.

{
    "TrackId": "OMP171010002S",
    "StartDate": "2017-10-26 00:25",
    "EndDate": "2017-10-28 23:59"
}

Request Example #2

This example would search the Omail system for clicks for the deployment with name ‘Requal Attempt’ which occurred between 2017-10-26 00:25 and 2017-10-28 23:59.

{
    "DeploymentName": "Requal Attempt",
    "StartDate": "2017-10-26 00:25",
    "EndDate": "2017-10-28 23:59"
}

Response Example

JSON Example

Failed Submission

A failed POST submission may be due to several factors:

Status	Description

Status	Description
400 Bad Request	Typically, this error occurs when the request does not follow the specifications.
403 Forbidden	Typically, this error occurs when the credentials are erroneous. Potentially, an incorrect x-omeda-appid.
404 Not Found	Typically, this error occurs with a malformed URL or the resource that is searched for is not found. This can occur if a BrandAbbreviation submitted is not found in our system.
405 Method Not Allowed	Typically, this error occurs when the resource accessed is not allowed by the HTTP Method utilized. Make sure you employ the correct HTTP Method (POST) for this request.

This is not an exhaustive list of errors, but common ones. If an error occurs repeatedly, please contact your Omeda representative.