ON24 – Integration Description

ON24 can be integrated with your Omeda account to best capture your webinar data and turn it into actionable information. Each night, information from your ON24 account is pushed into Omeda in order to better optimize your audience and messaging.

Tracked webinar activity that you can pull in to your Audience Member profiles include behaviors & attributes:

Behaviors

• Webinar attendance: live

• Webinar attendance: on demand

• Webinar registration

Attributes

• On24 Engagement score

• Total minutes watched

• Questions asked

For a more in-depth review of this integration and to see what data is captured and shared with your Omeda database, please visit our ON24 Integration details page.

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