Audience Builder (OnQ) is a query tool that allows you to segment customers for various reasons. The querying is really a means to an end where the end goal may be:
Lower marketing costs by marketing to targeted customer via email, direct mail, telemarketing
Grow revenue by sending targeted customer lists to list rental companies
Compare lists of information with list rental companies or other 3rd party data sources to find matches and reduce duplicate customers from your database
Summarize and report on the characteristics such as demographics of your specific customers for your advertisers
Find the customers who should receive a newsletter or be targeted for magazine renewal.
The information available for querying includes all contact data (i.e. postal address, email, phone, fax), demographics, behaviors (i.e. visited a website, attended a trade show) and product information (i.e. subscribes to Magazine A digital version).
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