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The AdRoll Event-Based Audience element works with the AdRoll Pixel and syncs known/unknown audiences to AdRoll for targeted advertisement.
You’ll need to provide the AdRoll Admin credentials and verify. After the credentials are verified, you can then select that Ad Account you’d like to use. You’ll need to then provide an Audience Sync Name which will be how this audience will appear in AdRoll. Click ‘Check if Name is Already Taken’ to confirm that you’ve used a unique Audience Sync Name.
The AdRoll Pixel Id will be prepopulated, but you’ll need to specify the number of days that the element audience should be synced to AdRoll and a Description.
Audience members in your voyage who reach this element will be sent to Adroll if they visit your Olytics site.
For more information on this element and the AdRoll Event-Based Audience integration, see the article here.
Connections and the AdRoll Elements
Each element in a Voyage can be connected to and from a subset of other elements. The available connections for the AdRoll elements are listed below.
These elements can connect to the AdRoll elementsThese elements can be connected from the AdRoll elementsSchedule Wait Split Filter PathfinderStop Wait Filter Form Submit |