Image AddedA user can tag the URL’s at anytime. It can be done during the setup of the deployment and you can even access older deployments and back-fill the data. See below for the parameters to use when appending the codes to each URL within your content.
Once a URL is tagged, you can have the system automatically apply the same values every time the URL appears in a deployment. This function can be turned on and off within Email Builder (Omail). Access the Deployment Defaults and you will see a prompt for “Reuse Link Category” at all 3 levels of defaults.
You are able to query the customers that clicked on these tagged URL’s in Audience Builder. The data fields are located in the Email Behavioral Data fields, within the Clicks folder. At the bottom of that folder you will see Keywords and Categories. Within Categories is the Category Value field.
Reports with this data can be generated. You will see 2 options in Reports and Analytics : Summary by Link Category and Summary by Link Category-Data. Both contain the same information but are presented in a different format. NOTE: Each variation in the Category, Category Value and keyword will produce a separate page in the report when separated by comma
The Category, Category Value and Keyword can be automatically populated in the Email Builder Tracking pleat by including a comment code after each of the links with the parameters defined below. The application will parse this information and update the URL in the Tracking pleat.
<!–DPM: ln=”link_name" lc="link_category(Advertising,Editorial etc)" lcv="category_value" lkw="link_keyword(s)" -->
ln = link name
lc = link category
lcv = category value
lkw = link keyword
Below is an example of how it may appear in the HTML with a real link.