Data Loader allows users to load contact data into their Omeda database. The loaded data then becomes a selectable segment in Audience Builder.
Some current use cases for Data Loader are:
Mailing Address updates for a specific product such as a magazine or newsletter (Customer ID or Postal ID would be required)
Email Address updates for a specific product such as a magazine or newsletter (Customer ID or Postal ID would be required)
Outside Prospects lists you can then target with marketing campaigns to drive product registration or opt-ins using Odyssey or Personalization (as examples).
Add/Update Newsletter or Controlled Magazine Product subscriptions
Update behaviors on customer accounts
You can find Data Loader under Menu -> Acquire -> Data Loader
