Audience Builder
Update Behavior Selection in Dynamic Content
In Email Builder and Odyssey, Dynamic Content Rules can now be created using Behaviors. The Behaviors will be listed by Behavior Name and Behavior Product. When the Behavior is selected, the user can create rules around the first and last action date and visit count.
Behavior Attribute Selection Added in Dynamic Content
In Email Builder and Odyssey, Dynamic Content Rules can now be created using Behavior Attributes. Once an Attribute is selected, the user can then select the value or date for the tag. The user must also select the related Behavior.
Olytics Behavior Selection Added in Dynamic Content
In Email Builder and Odyssey, Dynamic Content Rules can now be created using Olytics Behaviors. When the Behavior is selected, the user can create rules around the first and last action cate and visit count.
Olytics Attribute Selection Added in Dynamic Content
In Email Builder and Odyssey, Dynamic Content Rules can now be created using Olytics Attributes. Once an Attribute is selected, the user can then select the value or date for the tag. The user must also select the related Behavior.
Form Builder
Ability to See and Select an Expression on an Element in Builder Without Going to a New Page
To simplify the flow for Form Builder users, they can now select an expression from the modal after clicking the conditional display, conditional require or validation icon.
Odyssey
Support Dynamic Email Content in Odyssey
In Odyssey, Dynamic Content for Email elements is now available! This leverages the existing Dynamic Content functionality already available in Email Builder while simplifying the user experience. Once a voyage is published, a new Dynamic Content pleat will display, which enables marketers to create Dynamic Content and the rules that display the content if true. The content can then be inserted into the HTML or text version of the email. Recipients of the email will see the content version associated to a rule if they meet the conditions. If not, they will see the default version of the content. This allows for even further personalization as recipients can receive content that is specific to their location, product membership, and behaviors and marketers can simplify their efforts while creating a more personal relationship with their audience. For more information, please click here to read on.
Add Specific Date Wait Option for Static Voyages
For static voyages, in the wait element Odyssey users can now choose for audience members to wait until a specific date/time before they advance to the next element. This simplifies the voyage creation and prevents users from needing to do math to calculate the number of days, hours or minutes a passenger should wait before receiving the next marketing effort.
External File Validation for Odyssey
Odyssey will now validate external files as they are uploaded so that if a file is missing a Customer Id or Email Address column, duplicate Customer Id or email address columns appear, or the file is in an incorrect format, the Odyssey user will be informed immediately and can resolve the issue.
Help Articles Linked to Each Odyssey Element
Odyssey elements will now contain a link to each element’s Knowledge Base article. This will allow users to have easy access to relevant information about the elements they include in their voyage.
Better Handle Daylight Savings Time
Odyssey elements with date selectors like the schedule, wait, export, filter and form submit elements, will now show the time zone without the daylight savings designator. For example, CDT and CST will display as Central Time. This will prevent confusion if, for example, a voyage is created during daylight savings time and scheduled to deploy after daylight savings time ends. This also allows us to better handle such voyages automatically so all voyages deploy in the intended time zone.
Link in Audience Builder (OnQ) to Allow Users to Copy URL that Opens the Current Saved Query
An icon will now be available for users to copy the URL for a saved Audience Builder query and then paste that URL where needed. The user clicking the link will need to be logged into the Portal in order to access the page. A user that is not logged into the portal would be directed to the login page upon clicking the URL.
AdRoll and Facebook Integrations
For our CDP (olytics) clients we have added 2 Audience Builder skittles: Facebook Events Manager and AdRoll Event Based Audiences. These skittles allow users to query for known and/or anonymous customers that have been synced and identified in Facebook/AdRoll. These new skittles will require configuration to access them in Audience Builder.
On24 Integration Enhancement: Tags
In an effort to help organize the On24 data, the values passed for the Tag category in the On24 nightly feed will now be allowed to be used to create Behavior Attributes. Users can now search on these fields in Audience Builder.
Form Builder
Allow Contexts to be Clickable for the Current Live Site
The “Context” name will now be a clickable field in Form Builder. This will allow users to preview the page more fluidly with fewer steps.
Warning Message When Default Input is not Selected
When a user creates a new Form Builder form, if an input is selected the user will receive an alert that says “WARNING: Processing Input MUST BE assigned. Please contact your Omeda Representative for assistance”. The form will not be able to be published until this has been updated.
Allow Users to See Input Definitions for a Form Builder Page as READ ONLY
On the “Create a Site”, or the “Edit a Site” page, clients will be able to see if an input has been assigned (to allow data to process). This field will be read only and only for informational purposes. If an Input has not been assigned the field will say No Input Assigned allowing the user to alert an Omeda Representative for assistance in assigning this input number.
Output Site List for Profile/Product
A new option has been added to the Form Builder main page called “Download Site List”, allowing a user to access a complete list of sites for a product. The user will need to select a Profile and then a Product, then click Download Site List and the list will be exported using Excel.
Odyssey
Cloned Elements Now Keep the Same Name and Are Incremented By One
When cloning an Odyssey element, the name will be kept from the original and incremented by one. Meaning if my element name is Engaged, the clone of that element would be Engaged 2.
Olytics
New Targeting Settings in Metering
New targeting settings have been added to Metering to allow users to: Target by URL parameters, Exclude by URL parameters, Target by entry point, and Exclude by entry point.
Reporting
Clickbot Summary Report – Column Added for Percentage of Total Clicks Negated
A column has been added to the Clickbot Summary Report showing the percentage of the total clicks that were negated.
Resolve Reporting Service Error Time Out
Back end enhancements have been made to eliminate the Reporting Service Timeout error. This should greatly impact the flow of users for the better by eliminating the need to continually sign in and out to reestablish a connection with the SSRS server.
Data Loader
Validation: Incoming Name Matches Existing
Validation has been added to verify that the name on the existing customer_id matches the incoming name. If this Validation rule is selected and the incoming name is below an 85% match, the error will show on the File State screen under Row Errors. The same logic that is used for Dupe Check, Merge Purge, Omatch, etc.
Validation: Junk Names
Adding to Validation rules, a user can now use Detect Junk Names as one of the Validation Options. Names with no vowels, over 6 consecutive consonants, repeating letters and a few specific names like test, tester and testing are all considered junk names.
Archive Processed Files
After a file has entered the Completed or Processed with Error statuses, the Delete option (in the file drop down) has been replaced with an option to Archive the file. This will allow users to keep their queue manageable, but still allow them the ability to restore that file when necessary.
File List Paging and Basic Searches Added
Paging has been added to allow a user to better navigate through lengthy lists of loaded files. To make isolating a specific file easier, users can now search by file name, template name, owner, file status, or template status.
“File is Processing” Notice
The message received when a user is not allowed to edit a mapping has been updated. It will now say, “This template is currently Processing and the ability to change the mapping is disabled” to help users understand why they cannot edit the mapping at that time.
Template Clarity Pass
All references to “Mappings” will now be changed to “Templates”. Users will also be prompted for a name when creating a template and when cloning a template it will be cloned as a reusable template.