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Key Updates

Release Highlights

SMS is now available for automated workflows in Odyssey

!Now you can send

Ready to boost your marketing? Engage your customers instantly and directly with personalized SMS messages in your Voyages! Whether it’s for automated workflows to send event reminders or , promotions, A/B tests, updates, SMS helps you engage customers instantly and directly. Audience members who have opted in and provided a mobile number will receive messages when they reach and more. Read more SMS use cases.

Build static or continuous workflows by adding the new SMS element . Available in both static and continuous voyages. Ready to boost your marketing? Add SMS to your next Voyage and see the difference!For full details, refer to the SMS element your voyage to send personalized SMS to opted-in audiences and deliver a seamless multichannel experience.

Refer to the knowledge base article (coming soon) for complete details on the new SMS element.

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Introducing the

New UI for Omeda's

new Campaign tools user interface!

The updated UI for Omeda's Campaign tools is now available for users who have enabled the New UI in the navigation menu. These enhancements introduce a streamlined user experience for key features such as Streamline your Omeda experience with the new Campaign tools user interface. The redesigned experience includes features like Scheduled Outputs (formerly known as Lead Gen), Promo Codes, Lead Scoring, and Hosted Content.

  • Promo Codes and Lead Scoring now feature a step-by-step guide on the left side of the page to assist users through the setup process.

  • With the redesigned Scheduled Outputs pages, users can continue to create recurring audience outputs to Email Recipients and FTP sites.

Additionally, a new feature has been introduced, allowing outputs to be sent
  • NEW Send outputs directly to your Amazon S3 buckets.

Enable the new user interface from your navigation menu by toggling on “Try the New UI” to get the new experience.

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Send Images

Drive deeper audience engagement by sending images via SMS

!SMS users can now send images through the SMS Builder.

You’ve heard the saying, “A picture is worth a thousand words.” So, why not start sending images to your audience with SMS Builder to drive deeper engagement and attention?

In the Message Content section, simply click "Insert Media URL" to send .jpeg, .jpg, .gif, or .png files under 5 MB . These messages will be to send images to your opted-in audience.

Please note: Image messages are delivered via MMS, which may affect the credit usage for each campaign.

Other

Highlights

Updates

Message Types added to Add Customer

Action

action in Zapier

Users can now map Cell Phone Number and SMS opt ins/outs from another source to Omeda's Message Types using the ‘Add Customer Action’ in Zapier.

Download

Product Details

product details from the Product

Dashboard

dashboard

In the Products section of Client Empowerment, users can now easily download the product list as an Excel file for convenient access or external analysis.

Update to Product Magazine Mapping to remove Active Version

To improve the mapping process and prevent any potential errors, users will no longer be able to map to the 'Active Version' field from the Product-Magazine mapping section. The 'Active Version' is typically set during the Issue Close process, and users should not need to manually interact with it.

For magazine version requests, please map to the 'Requested Version' field instead. Any existing template that currently has Active Version mapped, will be updated to Requested Version for your convenience. Any existing template that has both Active Version and Requested Version mapped, the Active Version field will become ignored.

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