Odyssey
New Odyssey AI Feature (Beta)
In Odyssey, users will now be able to leverage AI when creating their email content. The Odyssey AI Assistant is a new feature available in Beta within the Designer mode of Email Elements.
When a Paragraph, List, Button, or Title content item is added or edited, a “Write with AI” button will display, allowing users to modify their copy or write entirely new copy based on prompts.
While this feature is in Beta, Omeda will provide 500k credits per month per database for users to access the AI Assistant. Credits are determined by the number of characters entered into the AI tool and the number of characters output by the tool. Users will see their usage listed at the bottom of the AI Assistant box, and credits will be replenished on the first of each month.
See the new AI feature in action:
CDP
Incognito Mode Detection for Metering
Meter messages can now be triggered if a site visitor is using their browser’s incognito mode. This enables clients to block visitors who use incognito mode when viewing their content, decreasing the visitor’s ability to bypass a meter or tracking.
Audience Builder
Most Recent Engagement Clicks
In the Most Recent Engagement AB skittle we have added an option to allow users to target the Most Recent Engagement Date by Email Clicked. This option will return customers that have clicked within the actual email. There will be a follow up ticket to address the speed in which Email Click data is returned.
Rollback an Issue Build
Users can now roll back an issue build directly in the UI. This new functionality will only be available on the most recently applied Issue Build.
CDP (Olytics, Personalization, Metering)
Content Recommendations for Personalization
Users with permission can now configure our Content Recommendations algorithm to run across a specific domain’s page visits to deliver recommendations to users via Personalization. The algorithm uses collaborative filtering to determine which pages a user might visit based on their previous behaviors and that of other users in their cohort. A Personalization can be created to promote these recommended links specific to each user.
Users can generate Content Recommendations to insert into a Personalization message.
A list of recommended links, specific to each page visitor, is shown above.
Users can exclude pages from being recommended.
Content Recommendations can be configured to run on your Olytics behaviors.
Register here to learn more about Content Recommendation.
Form Builder
Ability to Create Multi-Product Combo Promos in Campaign Tool to be Used on Forms
Users can build multi-product combo offers in Campaign Tool using a single Promo Key. When the Promo Key is entered on the primary product’s forms, the combo offer will automatically display, replacing the form’s default pricing.
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