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Data Loader allows users to load contact data into their Omeda database.  The loaded data then becomes a selectable segment in Audience Builder.

Some current use cases for Data Loader are:

• Mailing Address updates for a specific product such as a magazine or newsletter (Customer ID or Postal ID would be required)

• Email Address updates for a specific product such as a magazine or newsletter (Customer ID or Postal ID would be required)

• Outside Prospects lists you can then target with marketing campaigns to drive product registration or opt-ins using Odyssey or Personalization (as examples).

• Add/Update Newsletter or Controlled Magazine Product subscriptions

• Update behaviors on customer accounts

You can find Data Loader under Menu -> Acquire -> Data Loader

Explore our detailed write ups for using the Data Loader tool:

• Loading Data

• Validation Rules

• Validation Rules by Use Case

• Using Templates

• Querying in Audience Builder

• FAQs

• FTP Sites